On the evening of November 28, Geely Automobile officially launched Lynk & Co 01, the first model in its high-end brand “Lynk & Co”, and announced its price.
In the product release, casting aside the boring explanation with figures and words, Geely Automobile conveyed the concept that Lynk&Co 01 subverts tradition through cool lamplight on the site, high-tech segment design, and fresh and interesting fashion elements.
At 8:18 pm, all Lynk&Co models appeared on the stage. The iconic front design of Geely family and plenty of contrasting color elements demonstrate the unique charm of modern young people. The prices of 5 mass-produced models range from 158,800 Yuan – 202,800 Yuan, while the price of the time limited edition is 220,800 Yuan. With service commitments such as lifelong free quality guarantee, lifelong free roadside assistance and lifelong free data traffic, it can rival the mainstream foreign brands.
Lynk&Co 01 is the first product manufactured with the CMA base module architecture that is predominated by Volvo and jointly developed by Geely Automobile and Volvo Car. In this April, Lynk&Co brand was officially released in China; in August, Zhejiang Geely Holding Group, Geely Automobile Holdings Limited, and Volvo Car Group jointly established Lynk&Co Automobile Joint Venture; and on November 17, the first 6,000 Lynk&Co 01 cars and the first 201 “Time Limited Edition” cars were booked up. After the launch of Lynk&Co 01, the brands under Geely Holding Group as well as their market coverage are further improved, which is a significant strategic supplement after Volvo Car’s layout in luxury car market and Geely Automobile’s layout in mainstream car market.
At present, there are two Geely production bases including Xinqi and Chunxiao in Beilun. After the mass production of Lynk&Co 01 is realized, the production line will gradually be expanded to Ningbo, and Beilun will become an important production base of Lynk&Co models in the future.